Step 1 - Keyword Selection Step 2 - Creating optimized Content
Step 3 - Site Structure Step 4 - Internal Linking Step 5 -
Submissions Step 6 - Link Popularity Building Step 7 - Title and
Meta tags Step 8 - Monitoring Step 9 - social bookmarking Step
10 - Testing

Step 1 - Keyword Selection

Selecting Keyword is the single most important factor in the
entire search engine optimization (optimization) process.
Choosing the right and relevant keywords will not only help you
in getting good search engine position and targeted traffic but
it will also increase you return on investment (ROI).

Example: If you are a company based in UK providing search
engine optimization (optimization) (SEO) services. The first
keyword in your mind would be definitely

Keyword Competition * SEO : 73,000,000 * Search engine
optimization : 63,600,000 * Seo Company : 26,800,000

It is possible to get good ranking on these keywords but it will
take lot of time and money instead you can KEY TARGET "Seo Company
Usa" and "Search engine optimization company ' this way you are
targeting two keyword at a time with less competition that means
more chance of targeted traffic and good Search engine
positions. Keyword selection and research tools

The Overture Search Term Suggestion Tool Site:
http://inventory.overture.com/d/searchinventory/suggestion/

Word Tracker Site: http://www.wordtracker.com/ Step 2 - Creating
optimized Content

There has been lot of changes in the search engine algorithms
but there is no change in the importance given to quality
content. In this step we will focus on how to create optimized
and unique content for high search engine positioning using the
keywords we have selected in the first step. Unique and well
written content will both grab your visitor's attention and at
the same time, make them want what you have to offer. So write
in keeping mind what your audience are looking for and targeted
keywords.

First ask yourself some questions:

* What services you offer * Do you provide the services your
visitors are looking for

Do some research Provide as much as possible information on the
subject. Provide useful and unique information about your
industry / subject area it can entice your visitors to visit
your website in future. It has found that most of the online
visitors search for information about their interests. Content
Optimization

Four important factors for optimizing content 1. Heading Tags -
(H1 to H6) 2. Special Text - (bold etc.) 3. Inline Text Links -
(Anchor text and alt tags for images ) 4. Keyword Density -
(number of occurrences of your targeted keywords in a page)

Heading Tags By default text in these tags appear too large than
standard text in a browser. We can customize it by using
Cascading Style Sheets (CSS). Tip: Do not use the same tag more
then once on a page.

Special Text It can be used in bold, colored, ""In quotes"" or
(in brackets). Using special text will help draw the attention
to important information and also add weight to your keywords.

Inline Text Links Example: We provide seo services and web
hosting. You add a link to related page on your site to these
bold words. it gives the reader a way to find the information
you are referring to.

Keyword Density Keyword density is the no. of occurrences of
targeted keyword in the content of the page. You should not spam
the targeted keyword in your content; recommended keyword
density is between 4% to 10%.

Step 3 - Site Structure You must structure your website to
attract the visitor as well as the search engine spiders. The
site structure will help spiders read your site. Keep the code
as clean as possible so search engine spider can get to your
content, where you want them to be. Use CSS to cut down code
extra code like for font style, tables, images etc...

Things to remember while planning site structure * Keep URL
Short and close to Root of the site * While creating folder and
files use keyword Eg: for a page in web hosting packs
www.domainname.com/web-hosting/website-hosting.html * Use
Hyphens (-) while splitting name in to 2 instead of underscore
(_) as shown in above example.

Step 4 - Internal Linking Internal linking means linking to your
pages within the website by way of sitemap, navigation bar,
footer, header etc. The sitemap should be linked on all pages of
your website to get spidered by search engines from anywhere.
You should also include Google sitemap on your site to get
indexed easily by Google. It adds relevancy to the linked page
which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and
use inline text link will improve Your Internal Linking
Structure. So spider can crawl it easily add relevancy to the
linked page. The closer a page is in clicks from your homepage.
The higher the value the page rank is assigned. Step 5 -
Submissions

Where to submit: o Search engines o Web directories Major search
engines to submit Google.com | yahoo.com | Msn.com Major web
directories to submit 1. Yahoo (paid) 2. Dmoz.org (most
important) http://www.about.com/ http://www.incrawler.com/
http://www.jayde.com/ 3. http://www.wowdirectory.com/

Step 6 - Link Popularity Building

There are 2 ways of building Link popularity o Reciprocal link
building (2 way link building) o Non-reciprocal link building (1
way link building)

Reciprocal link building

There are some basic rules to follow when exchanging links: *
Relevancy is more important * Check and make sure the reciprocal
link aren't being blocked and pages are indexed * Link pages
with more than 50 links aren't worth exchanging with

Non-reciprocal link building

It can be in form of paid link, directory listings, social
bookmarking, article publishing ,blogs and press releases Step 7
- Title and Meta tags

Once you have planned and completed the site structure and
content integration. Its turn for Title Meta and Description.
Unique and optimized title and Meta tags are really helpful in
achieving higher search engine positions

Title: this tag represents information of page this can be in
browsers header bar

Meta keywords: This include the targeted keywords for that
particular page

Meta description: The Meta description shows on the SERPS
(search engine results page). It is used in describing the
products / services you offer to your customers, you can
describe specific pages within your website that shows in the
search results page. You can describe your pages the way you
want them to be seen by your visitors in the SERPS (search
engine results pages) Next is alt tags, Alt tags is a white hat
SEO practice used very commonly by search engine optimizers

An example of alt tag: <a
href="http://www.domainname.com"><img
src="/Images/widgets.jpg"" alt=" widgets in
uk" width="461" height="145"
border="0"></a>

Step 8 - Monitoring

There are three basic things in the monitoring process. They
are: Monitoring your search engine positions: You can go through
the searches manually, you can use software like IBP to check
your rankings or you can use online. There can find many related
Seo tools listed here
http://www.seocompany.ca/tool/seo-tools.html

Monitoring Back Links

Schedule weekly checks of how many backlinks you have and are
your link partners still linking to you Monitoring Changes in
the Search Environment The last thing you will have to monitor
is for changes with the search engines themselves. Visiting
forums and subscribing to newsletters to keep yourself updated
about search engines algorithm changes

Step 9 - social bookmarking

The social bookmarking is used by many people to bookmark their
pages and websites. Using the social bookmarking visitors can
bookmark the sites listed in the social networking websites. The
popularity of the websites in the social bookmarking world
gauged by most favorites websites among the visitors. The most
bookmarked website obviously will get more traffic than others
and it can also help improving your search engine ranking in
major search engines. How does it work?

In a social bookmarking system, users store lists of Webpage
Urls, which they find useful. Often, these lists are publicly
accessible, and other people with similar interests can view the
links by category, tags, or even randomly. Some social
bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your
web pages in order to be searched by the visitors that helps
social bookmarking visitors to get relevant and accurate search
results for their keywords.

Advantages 1. Social bookmarking helps in promoting your website
users market your site. 2. It indirectly helps by building a
brand. 3. Generates targeted traffic. Some important social
bookmarking sites Dig.com | Blink |Del.icio.us |Digg |Furl
You have created a great design and added SEO elements to your
site. Now its time to see if all that hard work done has
achieved the main goal of reaching the visitor and to convert
them to a customer.

Check for broken links : Other script errors o Ease in
navigating site visual appeal of the site  placement of
content  are you able to find what u are looking for

You have created a great design and added SEO elements to your
site. Now you should test your website for errors (i.e. 404 not
found error, script errors etc.). * Check for broken links : *
Other script errors * Ease in navigating site * Visual appeal of
the site * Placement of content * Are your visitors able to find
what they are looking for?